The idea of raising major gifts can seem elusive and mysterious. However, recent research shows that even those at small and mid-sized nonprofit organizations can raise major gifts with a few small shifts in process and mindset.

These changes are simple to make, but not always easy to implement. The question becomes: How much do you want to raise major gifts? In other words, what changes are you willing to make to end hunger? Cure a disease? Provide education? Clean the environment? Create art?

Here are four simple, research-based strategies to help you raise major gifts. Continue reading this article on NonProfit Pro